About CreativePath

 

I’m Geoff, and I founded CreativePath to help product teams move faster and design better. From high-stakes military interfaces to life-saving healthcare tools, I bridge the gap between technical power and human needs.

 

I lead with a pragmatic design philosophy: keep it simple, keep it flexible, and always keep it useful.

 

Outside the studio, I’m a certified KCBS Barbecue judge. Whether it’s UX or brisket, I have a keen eye for quality and a deep respect for the craft.